So much linking, cross-linking and internal referencing that your head'll spin.
I'd kicked in about Lindsay Jacobellis the other day and all but called her a pothead. OK, it was a cheap joke at the expense of extreme athletes, which is hack, but entertains me. Her hot dogging that cost her a gold medal was lumped into my conciousness with Bode Miller who is just becoming a bigger pain in the ass by the day.
The Tank hopped in on that to talk about her marketability as the whole thing has just gained steam in terms of coverage. And that's where we are now.
A few quick thoughts:
1.) She had no problem getting endorsements before (Imagine your Visa check card has been stolen...) and anything short of an out and out collapse meant cash in pocket. She's still 'Olympic medal winner Lindsay Jacobellis,' in ad copy, and by not having 'gold' there it isn't going to cost her much.
2.) Dan Jansen is the other big adverstising figure this year and his entire commercial is about him falling on his ass, so go figure. America loves a big, dumb loser. While it's easier to remember big flameouts, you have to make a real show of it to get recognition for succeeding. Why is that? (For the record, you can still pick Dan and Dave from the Reebok commercials from a lineup, but I dare you to name two others who have even competed in the decathalon).
3.) I think the rash of Amero-centric sports - snowboarding, etc. - are pretty crappy. If you can't beat 'em, have the IOC add sports that only we compete in. I can't wait for Olympic Football, skateboarding and bull riding in the next 20 years.
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