Thursday, June 22, 2006

Home cookin'

When the news came out that the Big Ten was setting up its own network, I could have set my watch to the time it would take Frank the Tank to throw a post up. I would have been a few hours behind, he got it up right quick in a hurry.

He's got a ton of good points, but non-sports fans should probably just skim the reading material - it gets a little thick if you don't give a damn.

Aside from citing it's appearance on the Total Choice (basic cable) tier as a sign of strength - I see it as an admission that most people wouldn't pay extra for the service - he's right on. It'll open doors for the conference as a whole and while I'm reluctant to believe it'll flood Direct TV's phone lines through the start of football season, it's a definite muscle flex for all Big Ten sports.

Even the hard core haters will have tough time finding fault with the deal and now the real Big Ten nuts will have their jones for Penn State basketball sated... so there's that, I suppose.

I'm no one to talk because I have the MLB Extra Innings package for the second year in a row after enjoying it last season. I got hooked last year and it more than paid for itself in a few weeks. This year was a no-brainer - we had it ordered before Spring Training ended this year.

Whereas last year allowed me to watch Red Sox games, this year means Cubs games and White Sox games if I have a real need to see local commercials from back home. This also means contending with Hawk Harrelson, so it's kind of like sticking your whole hand in your nostril to make sure there are no bats in the cave before a big date - it's painful, stupid and halfway through you have to ask yourself if there's a better way to go about it.

Granted, Cubs games have been at least as painful and I can't name half the starting rotation, but at least Kerry Wood is back to lying to the media, so at least it's familiar.

So to all you Illini fans in Oregon, you're going to love this on so many levels.

Granted, if your time in college was anything like mine, you'll have a pretty hard time recognizing any local commercials that aired past 9:30 p.m. Or where you live. Or, you know, an acceptable place to urinate.

(Image from Kare11.com)

2 comments:

Anonymous said...

I thought I posted this comment up, but it doesn't look like the site was accepting it this morning.

Anyway, being on Total Choice and basic cable is unbelievably more difficult to attain and much more lucrative than being on a premium sports tier. This is because the Big Ten will be receiving fees from every single DirecTV subscriber (and if they get onto basic cable, every since basic cable subscriber) in the country whether they watch the network or not. In the case of DirecTV, the difference is receiving money all 15 million Total Choice subscribers versus only 3 million premium sports tier subscribers - that's a huge difference and is the reason why you need a huge amount of leverage and even the most powerful companies fight to get onto the Total Choice/basic cable tier at all costs.

For example, the YES Network, which was created by the Yankees to show their games, started numerous lawsuits and got politicians to propose legislation against Time Warner Cable in New York when that cable system attempted to put YES onto the premium sports tier or turn it into an a la carte channel similar to HBO as opposed to placing the network on basic cable.

Taking this even further, plenty of cable systems have threatened to put the ESPN Networks onto the premium sports tier because of how costly they are (out of your average basic cable bill, ESPN accounts for the largest portion of the fees), but once again, ESPN fought off this efforts with all of their resources to not let this happen.

Surely, the Yankees and ESPN are probably be the two prime sports entities that could get plenty of people to pay a premium for their networks. However, they recognize that unless you're HBO, the economics of the cable industry dictate that you need to be on basic cable in order to maximize your revenues, so they fight like hell to make sure that they stay off of the premium sports tier. Considering this, it's amazing that the Big Ten got Total Choice clearance on DirecTV - the only other sports entity that has been able to do that is the NFL.

Matt G said...

Yeah, well so's the Home Shopping Network and no one has to buy a dish to see that, either.