Wednesday, September 10, 2008

2K Games fails to keep up its end of our social contract

There are a lot of unspoken contracts in our modern American society. Seriously, just think about how much you aren't required to think about.

You go to any restaurant across the country and you fully expect to not only survive the experience, but to not get food poisoning or ingest any foreign objects like pennies. Likewise, when I buy a game from the store, I pretty much expect to go home, open the package, put it in my Xbox and start killing time.

Only, the video game companies of late have rushed games into production - sports games are notorious for this - and I got burned again by 2K Games which is rapidly turning into the biggest culprit in my little world.

That's not what's killing me, though. That special, irksome problem comes from the lack of respect for its customers that 2K has via its online help desk.

It's my opinion that the company is responsible for selling me a functioning product, especially for a console that has a limited number of variables. Granted, as Microsoft attempts to take over my living room (and next, the world) the consoles are becoming more complex.

Still the product should work out of the box, which 2K is now 0-for-2 on with my last two purchases. When you consider that Rockstar Games postponed the release their major cash cow, Grand Theft Auto, there's no excuse to ship a broken game to customers.

Barring that, the company should be honest and try to keep customers in the loop. If we're taking the time to go online and post to their forums with bugs and other issues we're essentially beta testing their games for free and that seems wrong.

For the $60 per game that customers plunk down, we really should expect more from those producing the games.

Finally, when users go the extra mile and do more than just throw up their hands at a problem and start flame wars on the boards - the "PS3 is better! Xbox is better!" arguements remind me of Billy Madison debating shampoo versus conditioner - they should have a human being on the other end respond, try to find an answer and let people know the updated status of their help desk tickets.

I sat down and wrote what the issue I was having, the steps I took to try and troubleshoot and the fact that the game worked for 45 minutes before crapping out. What I got back nearly two days after 2K said it would respond was a form e-mail that could have been sent without actually seeing my e-mail.

To add insult to injury, 2K won't accept a follow up from me on the issue for seven days.

I'm told to restart the game (duh), check the disc and perform a series of checks that my e-mail had already outlined as being completed. Then I'm basically told that the game should work and 2K seems to have the issue written off as addressed.

I expect more out of a company than a cut and paste job, especially when I'm taking the time to troubleshoot their defective product and outline what I've already done to try and make their game playable. Additionally, this is the second time that I've watched their message boards like a hawk to get word on when the updates to fix gameplay would be available. It's also the second time that their representatives have promised a date for release, seen that date pass and then hidden from their customers who only wanted to know what the new timeline looked like.

Seeing as I live for the new year's baseball title - which is locked up by 2K for the forseeable future - 2K's incompetence has me ready to buy a PS3 so I can buy Sony's baseball game next season and avoid 2K altogether.

Bioshock was great and all, guys, but not enough to make me ever want to do business with such a Mickey Mouse company in the future.

(Image from: KongTechnology.com)

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